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Issue 24

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Issue 24 February 17, 2010
Hello Friend !

On the heels of Valentine's Day (a holiday of collusion between the greeting card companies, florist, and chocalatiers), I thought it would only be appropriate to continue with the theme of "Love".
Growing a business and growing a romantic relationship have many similarities.   For starters, to be successful at either requires a lot of work!  To find out the whole scoop, read our feature article "Have A Love Affair With Your Customer".
Also, today happens to be my birthday.  So, to celebrate, I am going to honor you with a Special Opportunity!
Until next time, here's to Winning Often and Winning Big!" 
Carpe diem!


Mikes Estes, The Winner's Coach

 Mike Estes
"The Winner's Coach"


Have A Love Affair With Your customer!

Recommended Resources

Keep Up With Mike

About Mike

Have A Love Affair With Your Customer!

Many years ago when I was just getting started in my sales career, I had a client (Jim) say the following to me: "Our business relationship will be very much like a dating relationship".  I'm sure I had a puzzled look on my face so he continued, "In this relationship, you will play the role of the man, and I will play the role of the woman."
At this point, I was more than a bit puzzled - I was starting to sweat uncomfortably and had an overwhelming desire to break and run.  What did he mean by "play the role of the man"?Instead of breaking and running, I asked him to continue.  He could see the look of concern (more like sheer terror) on my face and laughed and said, "It's quite simple really - I want what I want, when I want it, and just remember - I'm always right!"
Overcome with relief that he wasn't part of some weird sex cult and coming on to me, I muttered something like, "Sure, I can play by those rules".  He turned out to be a very demanding yet very loyal client.  Over the course of a couple of years I sold him over $45 Million in products and services.
One of the key takeaways I learned from that experience is that it is imperative to have a "Love Affair With Your Customer".  No, not in the kinky degrading sort of way, but in a way that is authentic and truly has your customer's best interest at heart.
You see, what Jim was really telling me all those years ago is that he wanted to do business with someone that:
1) He Trusted.  Without trust, your customers will never "love" you.  Trust is the bedrock of any healthy relationship - business or otherwise.
2) Listened to Him.  At the end of the day, your customer is a person and wants to be treated like a person.  This includes listening to their issues.  As Stephen Covey would say, "Seek first to understand, and then to be understood."  So often, we want to tell our prospective customer all of the wonderful things our product or service will do for them without truly understanding their needs.
3) Met His Needs.  Only after you have built trust and listened to their needs will you be ready to proceed to step 3 which is meeting those needs.
Here's the beautiful part of this equation and where it truly gets exciting.  If you perform the following 3 steps better than anyone in your particular market place, your customers will indeed develop a lasting love relationship with you that will stand the test of time. 
As a matter of fact, the bond will be so strong that it will defy all logic and reason.  Your competitor can lower their price by 20% and your customer will not "cheat" on you by switching to your competitor.  That's the power of love.  Are these steps easy?  Not always.  Are they worth it?  Every time!
Now, quit reading and go find a customer to have a love affair with!

Recommended Resources


Celebrate My Birthday - Win Free Business Coaching! 

That's right, it's my 45th birthday but you get the gift!  Would you like to win 1 month of free coaching ($997 Value) by someone who has sold over $175 Million in products and services? 
No strings and no obligations - simply fill in this form by 12PM CST February 24th.  One lucky winner will be drawn from all of the entries.  That lucky winner and I will spend the month of March growing their business.  Will it be you?
Also, for the first 5 entries, I will provide a private 45 minute "Business Building Strategy Session".  Winners take decisive action...don't delay!


DISC Profile: The Personality System

The Personality System This workbook identifies an individual's personality style, D, I, S, or C by using a simple 24-question profile (takes only 7-minutes!) and helps provide understanding to the differences in people, providing a personal review of each individual's strengths and limitations, and gives an action plan to improve relationships. This profile utilizes three-graph analysis.

                                                                                                                                                                     Only $18
                                                                                                                               Click Booklet for More Info!
                                                                                                                                                   Now with 36 Pages!This Profile has many applications. It can be used to:
  • Improve communication and relationships with family, friends, co-workers, etc.
  • Discover your personal motivators
  • Find career options to best fit your personality style
  • Compare yourself to historical figures and leaders
  • Learn to maximize your personal strengths
  • Identify stressors
  • Reduce conflict and stress
  • Improve sales
  • Identify qualities and gifts

Keep Up With Mike!
facebook                       Add me as a friend on Facebook.
                    Join the "Born To Win Group" on Facebook
twitter          Follow me on Twitter at  MikeEstes

About Mike Estes & Born To Win
CartoonMike is the President and Founder of Born To Win, LLC.  Mike's core belief is that "We are all Born To Win" - but sometimes we need a little help.
That's why he founded Born To Win - to help others to not just win, but to WIN BIG in their business and personal lives.
Mike is a multi-million dollar sales producer and is passionate about helping small businesses excel at growing their bottom line.  As a certified Total Integration consultant, Mike has both the expertise and world-class suite of tools to help you to take your business to heights that you only  dreamed of.
A true kid at heart, Mike believes in having fun while pushing the limits.  An example of this is his recent jump from the top of a telephone pole to a trapeze bar!  Are you ready to win big?  If so, contact Mike and the folks at Born To Win today via email or call them at 615-567-6815.

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